Company Profile
Founded in 1998
Registered Capital 68.6 million yuan
Covering an area of 30,000 square meters
Annual Sales
Hunan Wanghui Food Co., Ltd. is located in Pingjiang County, Yueyang City, and operates two production facilities. Its flagship brand, Feiwang, boasts a long history dating back to 1900, when the founder’s great-grandfather, Xu Feiwang, established the “Feiwang Food Workshop.” The company transitioned to large-scale production in 1998 and was officially rebranded as Hunan Wanghui Food Co., Ltd. in June 2007, with the corporate structure being a sole proprietorship. Today, the company is a comprehensive food enterprise integrating R&D, manufacturing, and sales of leisure foods, offering three major product categories and over one hundred individual items.
The company has a registered capital of RMB 68.6 million and currently employs 890 people. It occupies a total area of 30,000 square meters, including 20,000 square meters of state-of-the-art, intelligent manufacturing facilities equipped with 120 sets of digital and smart production equipment, as well as a 15,000-square-meter building for product testing and R&D, employee dormitories, and supporting infrastructure. The company has innovatively adopted a “company–cooperative–farmer” model to establish large-scale rapeseed oil cultivation bases, thereby fostering the development of a fully integrated industrial value chain.
Core Brands and Products
The company owns three major brands—Feiwang, Wanghui, and San Ge Chuniang—and primarily focuses on three product lines: seasoned flour products, soybean products, and chili-based seasoning sauces. Our products are made with rigorously selected ingredients, crafted using sophisticated processes, and deliver superior quality and distinctive flavors, earning widespread acclaim from consumers.
Corporate Honors and Brand Achievements
In May 2010, eight of the company’s products were showcased as Hunan’s renowned, high-quality, and specialty new products at the Shanghai World Expo.
In December 2012, the Feiwang trademark was recognized as the first well-known Chinese trademark in the spicy strip industry.
In December 2014, the company’s “Pingjiang Dried Tofu” was awarded the Guinness World Records title.
In June 2020, the product made its debut on a Hunan TV gala, with sales exceeding 1.6 million packs in just 5 minutes and 30 seconds, securing the top spot.
In 2020, “Feiwang Spicy Strips” became a nationally popular online snack, selling briskly both online and offline across the country and successfully entering airline and high-speed rail channels.
In January 2026, the Feiwang brand was officially recognized as a Time-Honored Brand of Hunan Province.
Over more than two decades of steady development, the company has achieved remarkable economic and social benefits, accumulating over 200 honors at the national, provincial, municipal, and county levels. It holds six invention patents and 99 registered trademarks, and has been recognized as a National Standard-Level Secondary Enterprise in Science and Technology, a Provincial Specialized, Sophisticated, and Novel “Little Giant” Enterprise, and a Key Pre-IPO Enterprise in Hunan Province.
Looking ahead, the company will anchor itself in the spicy strip snack industry, leverage innovation as its driving force, and develop a portfolio of nutritious, aromatic, and spiced braised food products, thereby fully advancing high-quality, sustainable corporate development.
Wanghui Main Gate
Wanghui Research Building
Wanghui Research Building Night View
Wanghui Main Gate
Head Office Address
Pingjiang Siqian Industrial Park, Hunan Province, China
National Service Hotline