Xu Wanghui is a master of food culture who hails from the remote mountains. As the fourth-generation inheritor of the “Feiwang” brand, he carries forward a legacy that dates back to 1900, when Xu Feiwang, Xu Wanghui’s great-grandfather, founded the Feiwang Food Workshop. In August 1998, the company embarked on large-scale production, and in 2007 it was rebranded as Hunan Wanghui Food Co., Ltd. Over more than two decades, Wanghui Food has remained steadfast in its commitment to “pursuing quality and creating deliciousness,” delivering trendy, flavorful, nutritious, and safe snack foods to consumers. Its flagship product, Feiwang Stinky Dried Tofu, has even topped the e-commerce charts for best-selling ready-to-eat gluten-based snacks, while the “Babaoli Qingsi” spicy strips have enjoyed over twenty years of enduring popularity, with hundreds of individual items beloved by consumers across all segments. The “Feiwang” brand has been recognized as the industry’s first China Well-Known Trademark and the first time-honored brand in Hunan Province.

Wanghui Foods — Spicy Braised Delicacies: A Timeless Legacy, Pioneering the Future

Social Part-time Positions:

● Representative to the 12th Hunan Provincial People’s Congress;

● Visiting Professor, College of Food Science and Technology, Hunan Agricultural University;

● Executive Committee Member of the 6th Committee of the Food Hygiene Professional Committee of the Hunan Provincial Society for Preventive Medicine;

● Visiting Researcher at the Institute of Nuclear Agriculture, Hunan Academy of Agricultural Sciences, and the Provincial Irradiation Technology Center;

● Vice President of the Hunan Provincial Leisure Food Association;

● Mentor with the Yueyang City University Student Entrepreneurship Mentor Group;

● Vice Chair of the Third Committee of the Yueyang Municipal Youth Federation;

● Executive Director of the Second Council of the Yueyang City Grain Industry Association;

● Member of the Yueyang Municipal Expert Committee;

● Honorary President of the Yueyang Food Industry Association;

● Vice President of the Yueyang Chamber of Commerce of the China Council for the Promotion of International Trade;

● Vice Chairman of the 11th and 12th sessions, and Vice President of the 13th session of the Pingjiang County Federation of Industry and Commerce;

● Chairman of the 4th and 5th Boards of Directors of the Pingjiang County Food Industry Association;

● Executive President of the First Council of the Pingjiang County Leisure Food Association;

● Executive President of the Sanzhi Education Foundation of Pingjiang County;

● Vice President of the Pingjiang County Environmental Protection Volunteer Association;

● Honorary Chairman of the San Shi Branch of the Pingjiang County General Chamber of Commerce

● Specially Appointed Expert at the Hunan Provincial Institute of Food Culture

● Positions in social organizations, including President of the “Great Love Pingjiang” Charity Association of Pingjiang County...

Xu Wanghui:

March 2006: Outstanding Economic News Figure of Yueyang City;

January 2008: First Moral Role Model of Pingjiang County;

In April 2009, named one of the First Ten Outstanding Young Entrepreneurial Role Models of Yueyang City;

In May 2009, was awarded the title of Model Entrepreneur by the Provincial People’s Government;

In November 2010, was recognized as a National Advanced Individual in Food Safety Management;

In December 2012, was elected as a representative to the 12th Hunan Provincial People’s Congress;

In February 2016, was recognized as a National Outstanding Migrant Worker;

February 2017: Hunan Provincial Science and Technology Progress Award;

In July 2018, Pingjiang County awarded its first “Outstanding Pingjiang Businessperson” honor;

In October 2018, was awarded the title of “Most Beautiful Poverty-Alleviation Figure” in Hunan Province.

In January 2019, awarded “Outstanding Yue Merchant” by the City of Yueyang;

In September 2023, [he/she] was recognized as a Hunan Provincial Inheritor of Cultural and Tourism Culinary Arts and a Master of Hunan Food Culture.

In May 2025, at the Hunan Intangible Cultural Heritage Food Conference, was awarded the title of Hunan Intangible Cultural Heritage Inheritor in the “Làtiáo” category.

In October 2025, was included in the Register of Inheritors of Special-Flavor Food Production Techniques.

From September to October 2026, three national invention patents were obtained.