17
2013
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01
Wanghui Company's "Fei Wang" trademark awarded as a well-known trademark in China
Recently, news from the State Administration for Industry and Commerce announced that Hunan Wanghui Food Co., Ltd.'s "Fei Wang" trademark has been recognized as a China Well-Known Trademark. In this recognition, 56 Hunan enterprises were included, such as Shunxiang Aquatic Products, Zhongfu Oils, and Huisheng Meat Industry, among which 22 trademarks belong to the food industry, accounting for 40%.
In recent years, Wanghui Company has taken trademark strategy as an important lever to promote enterprise development, vigorously advancing the implementation of trademark strategy. The "Fei Wang" trademark has been consecutively awarded as a famous trademark in Hunan Province for two terms. Its products participated in the Shanghai World Expo. The company has been successively recognized as a National Excellent Leading Food Enterprise, a National Food Safety Demonstration Unit, and a National Grain and Oil Processing Demonstration Enterprise. To create a China Well-Known Trademark, the company has implemented the "Brand Revitalization" strategy, always adhering to: first, strictly managing quality to solidify the brand foundation; second, increasing advertising investment to enhance brand awareness; third, focusing on rights protection to strengthen trademark protection awareness; and fourth, actively participating in social welfare activities to continuously enrich the brand connotation. To cultivate the "Fei Wang" trademark brand, leaders from the State Administration for Industry and Commerce, as well as provincial, municipal, and county industrial and commercial departments, have repeatedly inspected the enterprise and provided guiding opinions, accelerating the company's progress toward the goal of creating a China Well-Known Trademark.
Head Office Address
Pingjiang Siqian Industrial Park, Hunan Province, China
National Service Hotline