Wanghui Food solidifies its foundation, advances courageously, focusing on inheriting, innovating, and researching spicy marinated flavors.

Originating from Pingjiang, China—the birthplace and core production area of spicy strips—Hunan Wanghui Food Co., Ltd. side notes.

Wanghui Company is a modern enterprise integrating research and development, production, processing, and sales of spicy marinated snack foods. Founded in the late 1990s in a poor and underdeveloped red revolutionary base area, as a local grassroots enterprise, it has steadily progressed while continuously investing heavily to solidify its foundation, achieving the first intelligent production line in Hunan's spicy strip industry.

In this exclusive interview, the person in charge of the Wanghui brand summarized Wanghui from four aspects: rich cultural heritage, integration and innovation, product quality assurance, and promising future development. It was introduced that Wanghui Company not only focuses on its own development but also brings traditional Chinese culture to the public nationwide and worldwide.

Rich Cultural Heritage

From the regional history perspective: Pingjiang County is located in the northeast of Hunan Province, bordering Hunan, Hubei, and Jiangxi provinces. It boasts beautiful mountains and rivers, a long history, and profound cultural heritage! Generations of Pingjiang people have inherited the poetic styles of Qu Yuan and Du Fu, with a flourishing literary tradition and talented scholars, earning the reputation as the "Hometown of Chinese Poetry." It is also one of the birthplaces of the Chinese revolution, with many shining stars. Moreover, Pingjiang is renowned at home and abroad as the hometown of Jianggan (fermented bean curd). According to the "Pingjiang County Annals," as early as the Kangxi era, Pingjiang Jianggan was listed as a tribute to the imperial court. The red revolutionary land has also endowed Pingjiang people with a passionate spirit and entrepreneurial enthusiasm. Since the founding of the People's Republic, there have been over a hundred Jianggan factories in Pingjiang County, with a complete industrial chain from upstream raw materials to downstream distribution.

From the company's history perspective: Wanghui Company insists on inheritance. After numerous attempts, it finally produced noodle sheet products shaped like Pingjiang Jianggan using flour as raw material through extrusion puffing, greatly reducing product costs. Using the unique marinated spicy flavor seasoning and techniques of Pingjiang Jianggan, it preserved the spicy marinated flavor passed down for 300 years. The prototype of "spicy strips," the first generation of authentic spicy marinated strips, was thus born and launched to the market, gaining consumer recognition and popularity. Chairman Xu Wanghui enthusiastically shared the production process with peer factories coming to learn and actively advocated for the establishment of an industry association to promote the formulation of spicy strip standards and legitimize spicy strips. Therefore, Pingjiang has been honored with titles such as "Hometown of Chinese Spicy Strips," "Capital of Chinese Spicy Snack Foods," "Birthplace of Spicy Strips," and "Core Production Area of Spicy Strips."

From the management pattern perspective: Wanghui Company has always attached great importance to building the company brand culture, determining the main business direction as snack food flour products and bean products, while also focusing on perfecting three seasoning sauces, steadily promoting them to the market. The company encourages employees to strive for excellence, rewarding those who provide good suggestions and achieve results. The company has a complete R&D and training system, using diversified forms and methods to manage basic employee management and skills training, regularly organizing employee skill competitions, outdoor team-building for management, and employee skill assessments. This creates a good learning atmosphere of "competing, learning, catching up, helping, and surpassing" within the company. Through training and learning, employees' professional qualities and comprehensive abilities are improved to meet the company's development needs, promoting production management and intelligent manufacturing technology to reach a new level, greatly enhancing the company's overall strength and competitiveness.

From the perspective of social responsibility: Wanghui Company has a strong sense of social responsibility, actively fulfilling social duties through multiple channels. While the enterprise is rapidly developing, it does not forget to help others prosper after becoming wealthy. It has donated over 10 million yuan in cash and materials for industrial poverty alleviation, employment poverty alleviation, and economic assistance, created 1,200 jobs, placed 120 targeted employment poverty alleviation individuals in poverty alleviation workshops, and supported 3,080 people through industrial assistance. It has been recognized by the State Council Poverty Alleviation Office and the Ministry of Human Resources and Social Security as a national employment poverty alleviation base and a caring unit for precise employment poverty alleviation in Hunan Province, with a special report by China News Service. It promotes the planting of Sichuan pepper, rapeseed, and soybeans in towns such as Anding, Sanshi, and Changshou, covering an area of 12,000 mu. Meanwhile, it has sponsored 21 impoverished students, with 2 admitted to master's programs, 8 receiving scholarships annually, and 6 already employed. Chairman Xu Wanghui's deeds in poverty alleviation and education have moved many people, with China News Service featuring a special report titled "Caring for Impoverished Students, Igniting the Light of Hope."

Integration and Innovation Demonstrated

Entering the new era, to meet the public's high demands for snacks, entrepreneurs represented by Xu Wanghui have deeply cultivated the snack industry, striving for excellence and taking the path of integration and innovation. For more than 20 years, together with Wanghui's master of spicy marinade, Mr. Zhu Guolong, they have continuously improved and innovated based on traditional spicy marinated methods, enhancing the sense of the times while maintaining the authenticity of the spicy marinated flavor. They have consistently focused on inheriting and innovating the spicy marinated flavor, striving to develop and strengthen the industry.

To adapt to the increasingly complex economic situation and fierce market competition, Wanghui Company continuously strengthens its talent team, adhering to the "go out and bring in" strategy. Through continuous learning and research, it improves its comprehensive innovation capabilities: on one hand, introducing many food professional R&D talents with bachelor's and master's degrees, focusing on high, precise, and advanced technical talents with strong innovation and R&D capabilities, laying a foundation for developing new products and expanding new business areas. On the other hand, cooperating with scientific research institutes, universities such as Hunan Agricultural University and Hunan Academy of Agricultural Sciences, and technology departments to enhance the company's technological innovation and R&D capabilities, continuously creating new achievements.

Product Quality Assurance

Product quality is the foundation for a company to grow bigger and stronger. The company establishes a quality concept from top to bottom, strictly defines quality management standards according to system management requirements, strictly controls quality on the production site, improves product pass rates, reduces customer complaints and claims, successfully passes customer on-site audits, and establishes a good corporate brand image. Food safety is the lifeline of the enterprise, always taking the "Food Safety Law" as the criterion, rigorously ensuring food safety production, guaranteeing no work injuries during production, and no food safety incidents when products leave the line. At the same time, the company continues to strengthen "6S" on-site management in offices and production workshops, focusing on prevention, cleanliness, and orderliness, jointly maintaining the corporate image.

Wanghui Company adheres to its entrepreneurial spirit, producing food that consumers can trust, always mindful of food safety. It has led and participated in the formulation of industry standards. Through the persistent efforts of the Wanghui team, it has gained recognition from society, the government, and regulatory authorities. The company has successively received numerous honors including National High-Tech Enterprise, China Well-Known Trademark, National Science and Technology Small and Medium-sized Enterprise, National Excellent Leading Food Enterprise, National Food Safety Demonstration Unit, National Trusted Grain and Oil Demonstration Processing Enterprise, National Worker Pioneer, National Employment Poverty Alleviation Base, Youth Entrepreneurship Internship Base of the Central Committee of the Communist Youth League; as well as dozens of awards in Hunan Province such as Advanced Grassroots Party Organization, Demonstration Unit for Standardized Party Organization Construction, Advanced Unit for Employee Professional Ethics, Specialized and New Little Giant Enterprise, AAA Quality Credit Enterprise, Precision Employment Poverty Alleviation Caring Unit, Leading Agricultural Industrialization Enterprise, and Agricultural Industrialization Demonstration Consortium. Its flagship product, Feiwang Stinky Tofu, ranked No.1 on the e-commerce instant gluten product bestseller list, becoming the spicy stinky tofu snack favored by thousands of netizens. Hunan Wanghui Food Co., Ltd. has been honored with over a hundred awards including "National Worker Pioneer", "Hunan Specialized and New Little Giant Enterprise", and "Top 30 Private Enterprises in Yueyang City."

Promising future development

The world today is rapidly changing, with countless boats competing and thousands of sails racing forward. Standing still means falling behind, and slow progress is also regression. The Wanghui team possesses firm belief, enduring perseverance, and strong capability to face any external challenges and to grow the company bigger and stronger. In 2024, we will enter a new cycle focusing mainly on the following aspects:

First, strengthen market assessment and continuously explore new markets. With the joint efforts of the entire sales department, the company has preliminarily completed the planning of markets, channels, products, and customers. Key regions have implemented a regional model, continuing to deeply cultivate the market. Product display and promotion have been extended to frontline markets, effectively increasing product shelf coverage, with initial results already visible. To rapidly expand the high-end consumer market, the upgraded Feiwang Black Gold series products were officially launched to consumers by the end of September 2023 and validated by channels such as Zhongbai, laying a solid foundation for comprehensive product transformation and upgrading. In 2024, leveraging the publicity and promotion of the Spring Sugar and Wine Fair, we will continue to be market-oriented, enhance competitive advantages through technological innovation, and continuously achieve new progress for the company.

Second, optimize automated production to enhance product competitiveness. The company will maximize the development and matching of new automated equipment according to the production processes of different products, promoting automation coverage throughout the company. This will significantly improve product quality and capacity, reduce labor intensity, and improve working conditions and environment. The company's R&D and production center will continue to innovate and overcome difficulties, introducing the latest technological equipment. It has completed new extrusion technology for raw materials and improved key technologies and processes, promoting refined and intelligent product processing.

Third, closely link the company's development with rural revitalization. On one hand, the company plans to invest 260 million yuan to build the Feiwang Green Food Industrial Park in Pingjiang High-tech Zone. Once completed, the new industrial park will provide 1,600 jobs, specifically placing over 200 disabled persons in employment, with an annual output value reaching 2.8 billion yuan. It will also drive the development of related industries such as e-commerce, packaging, printing, machinery, agricultural and sideline products, tourism, catering, accommodation, and logistics. On the other hand, the company will adopt an integrated cooperation model of enterprise + cooperative + base + farmers, establishing 200,000 mu (approximately 13,333 hectares) of high-standard agricultural bases for crops such as rapeseed oil, Sichuan pepper, and soybeans, contributing to rural revitalization.

Summary

Facing a more complex and uncertain 2024, Wanghui Company will respond to changes with steadfastness, maintaining growth momentum. Let us wait and see.